I see so many real estate investors & agents make a mistake with the way that they communicate with their leads. First, by the way of how they craft their messages, whether they are email, text, or phone. Additionally, they fail to remain consistent with their message.
Principle number one is to keep your communication short, sweet, and conversational in tone. Your prospects (sellers, buyers, lenders, wholesalers, etc…) do not care how many homes you’ve sold/rehabbed/flipped/financed, or how wonderful you are, etc. Tree removal Jacksonville. They only care about what’s in it for them and how you can help them achieve their goals.
Additionally, they want to feel like they’re communicating with a person, and not a company or salesman/saleswoman. So you want the tone of your emails to be similar to something you would send to a friend or relative.
The second principle is that you must convey a benefit or potential benefit to them in your message. What is in it for them? What benefit will they get by taking the action you’re asking them to take, or by even simply reading your email?
The third and most important principle is that there should be an expectation of response. This goes for emails, voicemails, and even in person conversations. If you can change your perspective from thinking less about conversions, and focusing more on how you can get into a conversation with this person, you’ll improve your conversions as a result of building relationships.
Conversion is event-based, but conversation is process-based. If you focus on this process and doing the right things by effectively improving in all of your communication, you’re going to get into more conversations. The more conversations you get into naturally, the more conversions, i.e. clients, that you’re going to get! We buy houses Arlington
Finally, your fourth principle for email communication should be about one thing and one thing only. Ask one question, get them to respond, and once they respond, you can then ask them another question. Before you know it, you’re in a natural conversation, and they feel like they’re getting to know you, that you value them, and they’re more likely to become a committed client.